Product Design
Alani Nu Reimagined
This multi-concept branding project explores five distinct design directions for Alani Nu, developed as part of my capstone collection. Each mockup reflects a unique interpretation of the brand’s voice—ranging from bold and energetic to minimal and sleek—while maintaining Alani Nu’s core identity of wellness, vibrancy, and modern femininity. The collection showcases packaging, typography, color systems, and product styling, all tailored to meet the dynamic needs of a lifestyle brand that lives at the intersection of fitness and fun.
Morel Compass
A whimsical twist on wellness, Morel Compass is a conceptual mushroom coffee brand created from the ground up—name, logo, branding, and packaging. With a palette of peach, blood orange, and layered periwinkle blues, the visual identity evokes earthy vitality with a playful edge. A hand-drawn compass motif sits at the heart of the logo, replacing the “O” in Morel, while the “L” transforms into a stylized morel mushroom, grounding the brand in its forest-inspired roots. The mockup features a full product lineup, including coffee bags, takeaway cups, a ceramic mug, business cards, a sugar packet, and snack packaging—all designed to bring the foraged-to-go spirit to life.